Are You Innovating or just Expanding Your Box?

I just came across a months-long unanswered post on a marketing/innovation site asking how we step out of our boxes. A very tired but still applicable metaphor. How many of us really are stepping out of our "boxes?"

I believe there are very few companies that actually have the financial, governmental and intellectual capital to really "step" outside of their boxes. Google comes close. While I believe most companies adore the concept, they can't implement it in a corporate setting. They instead, grow their boxes to fit the level of innovation they feel comfortable with and executives pat themselves on the back for being "progressive," even though as a best-case scenario, it's also what the competitors are doing. This does not produce the same results. Which are you doing?