Thought-inducing spot below!
Shameless plug: If you don't subscribe to HBR in some form, you should think about it.
However, in the spirit of the piece and economy, copies are usually available at your local county or University libraries.
Wednesday, June 3, 2009
Monday, June 1, 2009
Are You Innovating or just Expanding Your Box?
I just came across a months-long unanswered post on a marketing/innovation site asking how we step out of our boxes. A very tired but still applicable metaphor. How many of us really are stepping out of our "boxes?"
I believe there are very few companies that actually have the financial, governmental and intellectual capital to really "step" outside of their boxes. Google comes close. While I believe most companies adore the concept, they can't implement it in a corporate setting. They instead, grow their boxes to fit the level of innovation they feel comfortable with and executives pat themselves on the back for being "progressive," even though as a best-case scenario, it's also what the competitors are doing. This does not produce the same results. Which are you doing?
I believe there are very few companies that actually have the financial, governmental and intellectual capital to really "step" outside of their boxes. Google comes close. While I believe most companies adore the concept, they can't implement it in a corporate setting. They instead, grow their boxes to fit the level of innovation they feel comfortable with and executives pat themselves on the back for being "progressive," even though as a best-case scenario, it's also what the competitors are doing. This does not produce the same results. Which are you doing?
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